Just a couple of years ago, it was possible to set up Facebook ads, drive traffic to a webinar and convert enough of participants into buyers to make an incredible ROI. Nowadays, in a lot of markets, it’s difficult to do that. More nurturing has to happen.

I’ve put together this email nurturing for launch blueprint to help guide you through how to do a 14-day nurturing sequence for your email list subscribers. This blueprint works hand-in-hand with the Facebook nurturing one so if you’re going to follow both approaches, make sure to work through these 2 blueprints together.

This can be used for both evergreen and launch funnels.